Sales is a business discipline that is really a life skill as much as it drives revenue for businesses. Becoming effective at sales is crucial to both a business and in our role citizens. The art of selling evolves over time and is often supplemented with technology. Increased quotas and a fixed time to achieve them say you’ve got evolve to survive. Productivity is a key to sales success, especially when you are mobile. Technology has long contributed to effective marketing and sales via the web. It’s difficult to argue that now mobile sales and marketing prowess are a large part of that evolution and a contributing factor of sales success. Some would say that grasping mobile technology is paramount to becoming productive and therefore more effective as a salesperson. It’s also not just about the hardware like iPhones, Android smartphones or tablets like the iPad. The mobile apps available to you in sales can help to leverage the devices that you have invested in and sell more effectively.
Don’t just take it from me. In no particular order, here are a few experts in sales and marketing that I spend time following who have opinions on this topic of mobile sales and marketing.
Donal Daly, Dealmaker365 (@dealmaker365)
“Unless mobile is a core element of the strategic plan of any business, the business will face severe challenges over the next few short years. For business strategists, marketers, sellers and buyers alike, mobile is becoming the hub around which business revolves.”
Donal Daly’s blog is a wonderful collection of deeply insightful content that goes into the heart of developing global trends that could have a profound impact on how sales are done. The blog also focuses in on changes that can be made to the traditional sales model.
Anthony Iannarino, The Sales Blog (@iannarino)
“A great salesperson won’t need your best leads; they’ll produce them. If you give them the best laptop, smartphone, sales force automation, mobile hotspot, and sales collateral, they’ll put it to good use, but these external accoutrements won’t be nearly as important to their results as to what is inside them.”
The Sales Blog is run by Anthony Iannarino, the President and Chief Sales Officer of SOLUTIONS Staffing, as well as Managing Director of B2B Sales Coach & Consultancy. The blog is Anthony’s tool to provide readers with advice and insight on the many different aspects of sales, such as cold calling and sales fundamentals.
Mark Hunter, The Sales Hunter (@TheSalesHunter)
“Just as we rely on technology to make things run smoother, we also rely on our sales processes to keep our profits coming in. When we run into a glitch in those processes, our natural tendency is to let our attitude tank. In every difficulty, though, there usually is an opportunity to learn and get better.”
Aptly nicknamed the Sales Hunter, Mark Hunter (along with occasional guest writers) provides keen tips and motivational words of wisdom on his blog. With over 18 years of experience in sales and 14 years as a sales consultant, Mark has plenty to offer for sales people of all levels.
Tibor Shanto, The Pipeline (@TiborShanto)
“One impact of technology on selling, are the increased number of ways of organizations and individual sellers can “connect with their clients”, even when they don’t have to.”
Tibor Shanto is the founder and President of Renbor Sales Solutions, Inc., as well as the main writer for The Pipeline sales blog. Through his blog, he offers great tips for sales people, drawn from his own longtime experience in sales.
Ivana Taylor, DIY Marketers (@DIYMarketers)
“Technology of the 21st century has led most business owners to use only electronic means to market their products and services. Though these types of campaigns can be successful for your bottom line, direct mail is still an incredibly effective marketing tool.”
Ivana Taylor is the publisher of DIY Marketers, a blog with a great mix of innovative ways to utilize technology tools (did you know you can use a 404 error page for marketing purposes?) and fundamental sales advice.
Nancy Nardin, Smart Selling Tools (@sellingtools)
“In the dynamic and high-demand world of selling, the evolution of tools has had a significant impact on our ability to perform our jobs, present our ever-expanding array of solutions, service our customers, and generate revenue—the life-blood of our companies.”
One of our favorite features on author and sales consultant Nancy Nardin’s blog is the Sales ToolSkool, where she introduces technology tools that can help increase revenue and efficiency. The blog also has some great insight on sales tools, as well as sales tips in general.
Miles Austin, Fill the Funnel (@milesaustin)
“As a sales technologist, I am always looking for the next new thing…As a student of change, I look at it from the other side of the table. As a sales person, I see opportunities.”
A well known expert on using Web Tools for sales, speaker and trainer Miles Austin uses his blog to share his favorite Web Tools, as well as how to use them effectively for sales.
Alen Mayer, The Science and Art of Selling (@mayeralen)
“Technology is developing at a pace that rarely anyone can catch up, and especially the last two decades many trained sales people are not in the position to utilize the advantages of the technology. In this regard, the technology can be your friend or foe.”
Sale expert Alen’s blog has many informative articles spanning various segments of sales. Carefully categorized, the blog offers gruseful content for anyone who may want to brush up on their sales knowledge and skills.
Dan Waldschmidt, Edgy Conversations (@DanWaldo)
“Websites structured data with imagering and videos, allowing persuasive conversations to be prepared ahead of time. Then came video messaging and Skype which made peer-to-peer communication fast and free. And then it all came to the mobile phone. The conversation got supercharged.”
“Business is always looking for ways to make the conversations more effective. Stop worrying about the latest tools used to manage and create new conversations. The tools aren’t that important. It’s the conversation that matters the most.”
A CEO by the time he was 25, according to his biography, Dan’s blog is straightforward and no-nonsense in getting to the root of the problems that plague sales today.