Salesforce Research released a report recently based on a survey of more than 3,800 sales, service and marketing leaders from all over the world. The case of the small business is particularly interesting, as they often have less in terms of human and capital resources. Making the most out of what is available is key for the small business owner, and success often depends on savvy leadership and finding the right tools.
One of the report’s key findings was that mobile apps boost productivity and are essential for small business sales and customer service reps. By introducing mobile, small businesses can be fast and seamless in the experience that they create for customers. In fact, they can compete on the same level as large business due to the mobile tools that they can use.
By introducing mobile, small businesses can be fast and seamless in the experience that they create for customers. In fact, they can compete on the same level as large business due to the mobile tools that they can use.
It is expected that in the next couple of years, sales and service teams will see a triple-digit increase in mobile apps that will be used by employees in these positions. The way that mobile can lessen the friction between the company and the customer is of huge value to small businesses.
Examples of mobile apps for small business:
Fifty-two percent of small businesses intend on equipping their customer service employees with mobile apps to facilitate chat in the next year or two. In the sales world, the sales teams that were at the top of the game were also the ones who reported having outstanding mobile sales capacities.
Communication tools such as Slack that have fluently taken team communication mobile have proved to be incredibly popular with employees due to the increased productivity they allow for. When teams can chat informally and easily they chat more often, and get more done.
Then there are tools such as MobileDay that allow employees to do more in less time. Many of these are free too, which means that the ROI for the small business is hard to beat.