According to a recent Salesforce Research report, the top sales professionals are also those who are actively looking for ways to improve how they communicate with prospects. Especially in a highly competitive sales environment, connecting gives the upper hand when it comes to securing the trust of potential clients.
The report showed that in small, yet highly productive, sales teams, those that did best were the ones that strived to actively create a great customer experience across a number of touchpoints. When it comes to a great sales team, communication with customers isn’t the only differentiator. Communication with other team members proved to be something that really made great teams stand out from mediocre ones.
By keeping the customer a the centre of the team’s joined operations, the prospect can enjoy a seamless product journey regardless of who they are talking to on the product end. Teams that communicate well with one another share prospect’s data and therefore everyone is up to date with who that contact is, where they are at, what they need, and where they are going.
Enhanced communication amongst sales teams leads to a better customer experience.
Is your team communicating as well as possible?
See if you can identify the communication strengths and weaknesses that exist within your sales team. Who are the great communicators that lead by example, and where do those squeaky wheels lie.
Are you using the tools available to help this communication?
There are so many communication tools available to help push your sales team to the next level of interaction. Slack is one that we love for instant messaging, and MobileDay is all you need for a delightful conference calling experience. Both of these are free to use, and even if the team decides not to use them long-term, you have learned something along the way.