We’re already into 2016, and didn’t 2015 go quickly? Before you forget about what happened last year completely, let’s have a look at some of the mobile app trends of 2015 in review.
The app world is now able to engage with users more than ever before. Things have gotten very personal, as apps are able to connect with users on a multitude of different platforms. Here are just some of the ways in which this all changed.
Nobody Can Imagine Life Without Mobile Apps
It’s true, and it goes for you too!
Most of us use our phones as alarm clocks, so you’ve not even woken up before you’ve used an app. Then you lie in bed and check your emails, the weather, Facebook, and Twitter. Before getting up, you look at your Nest app to make sure that the heating is on so you won’t get cold feet when you get out of bed.
That’s six apps and you haven’t even woken up properly yet.
A couple of years ago, many people were only really just coming to grips with what an “application” was. Now, applications have their own verb form, as “appification” became a thing. What’s appification? It’s the notion of the mobile trend in which our online experiences are becoming more interactive.
Why’s that happening? Because we are demanding it! Consumers like the task-orientated structure of apps, and we like the way that they are able to interact as well. What was once a relatively new concept, has fast become the preferred model of technology. We like apps because apps are easier to use and more agile.
Android and iOS Continue to Battle
It’s more than just competition, this is more like a heavyweight championship fight. This is a good thing for developers and users for the most part, as competition usually puts the customer on top. According to data, Apple’s percentage of the smartphone market in America grew from 43.1 percent to 44.2 percent early summer of 2015.
Then, according to Kanter Worldpanel ComTech, Apple lost some market share to Android between the months of August and October in 2015. Apparently, this was true for both the European and the American markets.
Rumor has it that December’s shopping mania brought Apple out on top again, but Q1 2016 data will have to be released before we know the state of the Apple vs. Android war for sure.
Mobile Apps Rejuvenated Communication Channels
2015 was the year that marketers and mobile app developers realized that push notifications simply don’t cut the mustard as reliable methods of communication with users. Let’s face it, many of us opt out of push notifications altogether because we consider them invasive and annoying.
Due to the high rate of churn among mobile app users, marketers had to work out how to constantly engage their users in the hope of better retention. As a result of all this, mobile app marketing has really taken off in its own right. Email campaigns, reliable analytics, content, and social media engagement are just some of the ways that tech companies are trying to revive communication with their users.
Mobile App Analytics Evolved
Due to the high churn as mentioned above, mobile app marketers had to learn to measure app success in more than just app downloads and other vanity metrics. It became apparent quickly that these are only part of the story, but in 2015 mobile app analytics really evolved.
Marketers began to see that in order to really understand the lifecycle of their users, a more holistic approach was needed. These days we pay a lot of close attention to where our users are in their personal journey with our app, and we speak to them accordingly.
Ecommerce Went All Out
Some of the larger ecommerce companies, such as Flipkart, shut down their websites and went totally all-out app-only platforms. A bold move? Maybe not so if you consider that they observed over 75 percent of their sales were made via a smartphone or tablet.
By switching to mobile only platforms, they can focus all their effort into making the mobile experience really fabulous for their users. In the long run, especially if the trend will be that mobile is the preferred way to shop, this gives Flipkart a head start.