One-Touch Dialing Adds Simplicity to Calls

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The guardian

One-touch dialing is all about making life a bit easier.

Previous to joining MobileDay, I recall a time when I was at my house getting ready for work and suddenly realized that I was already a minute late to a conference call. Panicking, I had to open my email and furiously search for the conference number. It was some obscure number coupled with a PIN number and a password. Even worse, I couldn’t find a pen to write it down. I finally found some lipstick and wrote the information on the mirror, and by the time I finally got into the call, I was about five minutes late and half crazed. Not the most productive conference call I’ve ever been part of.

MobileDay enables people to calmly dial into conference calls in the shortest time possible, without the use of lipstick as a writing instrument.

I found an article titled “How mobile enterprise apps allow micro-moments of productivity at work,” and it immediately brought to mind the effortless simplicity of MobileDay.

As the article says, what may at first seem like an insignificant micro improvement in productivity may in the long run add up and make a big difference. Not to mention that sometimes the improvement takes you from frantically scrambling for something, anything, to write with, to being reminded of your call and effortlessly and joining by pressing one big green button. Micro improvements may often times be overlooked because they seem so straightforward or obvious. In reality, if an application provides a micro improvement, it is likely an incredibly elegant application that has been very carefully developed to seem effortless.

A study cited in the Salesforce article relates the three most important considerations when developers are building apps for “micro-moments.” They include: the user experience, design, and concept. The idea behind “concept” is that it’s called “micro” moment for a reason. A simple app should not overwhelm the user with all of its features, but should solve one problem, and do it well. The concept of the app should be clean and uncluttered so that the user can understand in a heartbeat what the app is intended to help them with.

I find apps to be helpful not because they drastically revolutionize my life. I have a singular need, and my favorite apps solve the precise need in the shortest time possible, without trying to push other functionality that I’m not seeking. I happen to know that lots of people have the same pain that I experienced in the lipstick incident.

Gotta love apps that make life a little bit simpler!


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