The terms “Simple” and “Enterprise” are rarely spoken in the same breath, but at MobileDay we’ve learned how to bridge the gaps with our simple enterprise apps and infrastructure. We know first-hand that many enterprise apps can be a headache for users and even worse for IT, so from the beginning we set our sights on building simple enterprise apps that are easy on the end user, trivial for our customers’ IT departments to manage, and cost effective for us to maintain while making changes rapidly.
It’s not always easy being free
At the core of MobileDay’s app strategy is that it’s a free app for up to 10 calls per month available for iOS and Android. It syncs with the phone’s existing calendar, and enables the user to start dialing into conference calls within seconds. With no purchase required, no separate enterprise version, no registration process or complex configurations, the simplicity of MobileDay probably seems straightforward, but in reality it has taken us a lot of work to accomplish this.
To make this possible, it’s necessary to build intelligence into the cloud. We host everything with top-tier vendors like Amazon, MongoLab, and Redis Labs so that our infrastructure “just works” and we can focus on building features and deploying them quickly on a daily or weekly basis. We’re obsessed with data so that we learn quickly and accurately from our mistakes as well as successes, capturing real-time app metrics with Localytics and Crittercism, and monitoring our cloud with New Relic, Pingdom, and JumpCloud. Dialing rules are pushed on the fly so that customers can take advantage of them without requiring an app update.
Being able to iterate quickly also enables quick reactions to customer and user feedback. We have a close-knit agile scrum team operating strict two week sprints with the option of multiple cloud and app deployments limited only by the Apple review cycle on the iOS side (typically around a week), and this means that an idea we get on a Wednesday can be planned that Friday, built the following week, tested, submitted, and released the week after. Doing this for a mobile app is great, but doing it for a widely deployed enterprise app is even better and is a welcome (if sometimes surprising!) relief to our customers who’re used to cumbersome processes and lengthy turnaround times for the features from their typical “enterprise” apps and vendors.
Security & Privacy, our two best friends
Finally, security and privacy are both crucial for an enterprise app that both the user and IT can trust. Plenty of apps start out scraping and syncing every piece of data they can get their hands on and either bury it in legalese or then scale back with tricky configuration options in response to bad press. We took the opposite approach, taking a hard look at how much work we could accomplish on the device, the bare minimum data we could sync to our cloud to achieve the functionality we need, and then constantly refine and limit it further as our features evolve. We only send very basic dial-in number and aggregate usage metadata to our cloud to enable syncing the proper dialing configuration to a device and all the in-depth parsing of calendar events and contacts, use of location information, and any information about the actual calls made by a user remain securely in memory, in the app, on the device. This usually requires more work to build, but we know how critical it is to our customers.
Internal security is another top priority when developing an enterprise-ready app. We may do many things like a startup, but we put the jokes aside when it comes to privacy and customer data. We use strong two-factor authentication for all systems that touch customer information, perform regular audits and security scans of both our mobile apps and cloud. We run a very closed-loop DevOps program where the same engineers who build and test code also deploy it to production, maintain it, support it, participate in our on-call rotation, and see any issues through to resolution and future process improvement. For us DevOps is total synergy of development and operations under one team with the exact same priorities and ownership of the outcome.
We’ve done something pretty special by making simple apps with enterprise clout that users actually WANT to use and IT departments actually WANT to deploy. We’re constantly learning and if you’re a MobileDay user we’d love to hear what you think!